Winning hearts with **data driven marketing** Winning hearts with **data driven marketing** Winning hearts with **data driven marketing**

Winning hearts with data driven marketing

Escada
Using the perfect data helped ESCADA generate 67% more reach with the same investment.

Most luxury brands have deep roots in the print fashion magazines so switching to state of the art data driven marketing isn’t always easy. We analysed the typical ESCADA user behaviour and identified new target groups throughout the Google network.

By using the granular targeting methods by Google, we were able to address the right user at just the right time – and were also able to purchase the inventory for 67% lower CPMs.

ESCADA Heartbag Programmatic Smart tech Award 2019
 

ESCADA Heartbag Programmatic Smart tech Award 2019

Scaling was then easy for us

With the right data at our hands, we could drop the same campaigns with the same success in 7 international markets. Therefore, ESCADA was able to generate a higher reach with the same budget investment in worldwide campaigns.

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The work we did for ESCADA was featured on Think with Google, see here for the full article.