Data-driven and business goal-reaching oriented UX design process that focuses on end-users.

It’s about the user. Here we put particular emphasis on end-users’ satisfaction and understanding of what would make their experiences better when dealing with your product. Regardless of whether we craft a concept, wireframes, wireflows, or information architecture, we believe that there are three core rules which form the foundations of every successful digital product: usability, desirability, and usefulness. Our design process is data-based and focused on the end-user. We help clients deliver product value and ensure growth through the best user experience. All this based on analytics, KPI / business metrics, research, and user testing. As part of a design process, we will help you develop your product’s information architecture and create a fully interactive and clickable prototype.

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"We will do everything to get to know your users as much as possible and we will design the best experience with your product for them. We can conduct research with users at every stage of our designing process."

Information Architecture

A key element of any project that allows you to arrange information, name structures, and build navigation.

Customer Journey

It's a set of interactions that the customer has to deal with during the purchasing process. It extremely helpful to change perspective and look at the product from the customer's point of view.

Service Design

Planning and organizing people, infrastructure, communication, and tangible components of the service in order to improve its quality and interaction between the service provider and clients.

Wireframing

The moment in the project when the lo-fi concept is changed into high-level mock-ups.

Prototyping

Ever wondered what your product would really look like? A prototype enables you not only to visualize your product but also to test it with users.

Functional Documentation

A complete document describing how the product works in the context of its user-related elements.

Workshops

Workshops are focused on gathering information and defining project priorities. Various techniques are used in the process (Design Sprints, Design Thinking, etc.).

UX Research

Includes two main types: quantitative and qualitative, done through observation techniques, task analysis, and other feedback methodologies.

Design Systems

A set of components that can be used many times in various combinations. Design systems allow design management in cases where scale is involved.

Personas

To reach your customers you first need to get to know them. Personas represent specific types that can be distinguished within your audience and bring you a broad range of information about their background, habits, etc. so you can better understand their needs.

Expert Audits

The most popular and very powerful research method facilitating a quick product verification.

Data Analytics

Data analysis helps in understanding your users but also in product optimization or finding answers to your business questions.

Usability Testing

The most effective method of checking users' understanding of the product directly translated into business goals.

A/B Testing

This is a research method that allows you to compare two or more versions of a solution and choose the one that achieves the set goals.

WCAG

Interfaces with WCAG standards that are related to the availability of digital services for people with disabilities.

What do you get?

  • Information Architecture in the form of diagrams
  • Developed customer paths in the product
  • Interactive prototypes and clickable product mockups
  • Product research and prepared persona
  • Functional documentation (as part of the product backlog)
  • Development of audits with users and analytical data
  • WCAG audit
  • A/B test recommendations

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