“What a customer journey is and how to use it in e-commerce design?”

A customer journey is undoubtedly one of the most important tools that affect sales on e-commerce platforms. The knowledge of customers’ behavior, if applied wisely, determines users’ positive experience, which can help you gain a competitive advantage and grow your business.

Magdalena Peplińska, our UX Designer, explains to interaktywnie.com what a customer journey is and how to use it in e-commerce design.

Read the article [in Polish] here: “What a customer journey is and how to use it in e-commerce design?”