**Online car configurator for improving clients' brand experience** **Online car configurator for improving clients' brand experience** **Online car configurator for improving clients' brand experience**

Online car configurator for improving clients' brand experience

Mazda
Together with our colleagues from SYZYGY Bad Homburg and Frankfurt, we have created a new version of a technologically advanced digital tool, which increases sales and enables every client to virtually customise any Mazda model according to their individual needs.
Syzygy

Mazda, a global corporation with 1.5 million car sales worldwide in 2019, appointed SYZYGY to help them develop their latest online tool – the car configurator.

Our task was to rebuild and develop the configurator’s features in order to significantly improve users’ experience.

 

Although we had to meet the tight deadline our team proposed several amendments in terms of content presentation. One of them was a spherical dome – an extremely realistic 360-degree view that enables a user to exactly see all the tiniest details of the interior of the car. The changes proved to be successful – they positively affected the statistics and fairly boosted the traffic.

Syzygy

Services

Process Discovery
Product & Service Design
Software engineering
Maintenance & Operations
Product Development

Technology

Languages: React, Redux (Redux Ducks pattern)
Framework: SCSS (BEM pattern) with CSS Modules
Architecture: Prettier & ES Lint for code formatting & static code analysis
Static analysis: Cypress for e2e testing

 

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