SYZYGY consolidates German performance marketing and media services

SYZYGY is consolidating its German performance marketing and media services with more than 120 employees under the name SYZYGY Performance Marketing. This move also involves adjusting the management team at the Hamburg office.

The current CEO, Reza Malek, is leaving the agency after 4 years to take on new challenges. The new management team comprises Dr André Vieregge and Hubertus Maske, who will jointly lead the Hamburg office. Vieregge previously headed up the Data and Business Intelligence section. Maske joins the management team as a new member. He is an acknowledged expert on brands and communications, having successfully built up his own brand consultancy in his most recent role. Prior to that, Maske held various management positions at Leo Burnett and Lintas.

Vieregge will contribute his extensive technical and conceptual expertise in the field of data and business intelligence, while Maske brings his knowledge of brands and communications to the management of the Hamburg office.

Together with Dr Sepita Ansari and Matthias Weth, the CEOs of the Munich location, they form the new four-member German management team of SYZYGY Performance Marketing. This team will drive forward the development of the SYZYGY Group’s performance marketing and media services in Germany.

“This step provides SYZYGY Performance Marketing with a management team that is cohesive, strong and above all multidisciplinary. It will give a real boost to our 120 colleagues in Hamburg and Munich. We are delighted to be able to offer Dr André Vieregge this opportunity after his many successful years at SYZYGY. We are also very pleased that Hubertus Maske is joining us in this management role. As a brand and communications expert with many years of experience, Maske will add an additional dimension to our performance marketing proposition.

We would like to take this opportunity to express our sincere thanks to Reza Malek for his successful time at SYZYGY. He leaves the agency extremely well equipped for a successful future in terms of both services and people. We wish him all the best for the future, both personally and professionally,” said Lars Lehne, Chairman of the Management Board of SYZYGY AG.

“I took charge of the agency 4 years ago and am privileged to have had a great time working with many fantastic people and achieving real success. I am very grateful for this unforgettable time and for the trust of the board. I wish SYZYGY all the best going forward,” said Reza Malek.


January 22, 2020