Interactive content generates higher demand for travel to the UK
Having worked on SEO with Visit Britain in the run-up to the London Olympics, doubling their organic traffic and engagement targets, the standard was set for delivering inventive ways of boosting their organic growth globally. To reach new Visit Britain audiences across the world, while increasing on-site and social engagement, our strategy focused on producing engaging content that was helpful to the user.
The interactive creative ranked number 1 for our target keywords.
Our discovery tool supported users in finding their ideal UK destination – providing them with a reason to use the tool and a reason to share it with their friends. Strong ranking results were evident within 6 hours of launch and it subsequently outranked TripAdvisor, ranking number 1 for targeted keywords on Google US and UK.