Restoring the originators of organic chocolate
In a growing market of new entrants and me-too brands, we designed a beautiful digital experience that repositions Green & Black's as the true pioneers in organic chocolate
With so much consumer choice, it was important for G&B's to shout about their roots and communicate powerful truths about their ingredients, provenance and people.
The platform takes these stories and brings them to life in a rich, immersive experience supported with premium imagery. Responding to the insight that many people think G&B's 'just make dark chocolate', we also showcased each bar individually, encouraging customers to explore the range and try new flavours.
Scroll inside the device's viewport to see whole website.
E-commerce is integrated to easily facilitate impulse purchase – which delivers direct revenue alongside the new brand positioning.
Green & Black's