Restoring the originators of organic chocolate

In a growing market of new entrants and me-too brands, we designed a beautiful digital experience that repositions Green & Black's as the true pioneers in organic chocolate

With so much consumer choice, it was important for G&B's to shout about their roots and communicate powerful truths about their ingredients, provenance and people.

The platform takes these stories and brings them to life in a rich, immersive experience supported with premium imagery. Responding to the insight that many people think G&B's 'just make dark chocolate', we also showcased each bar individually, encouraging customers to explore the range and try new flavours.

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E-commerce is integrated to easily facilitate impulse purchase – which delivers direct revenue alongside the new brand positioning.


Green & Black's

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G&B's digital presence is helping to restore their place as the premium organic chocolate brand in the UK.