Mobile ad techniques drive YoY consumer growth
In an increasingly competitive market, the digital space has become the metaphorical battleground on which Addison Lee must fight to be heard. With that in mind, and mobile dominating the industry as a platform for consumer interaction, we ensured our strategy focused on driving visibility of Addison Lee’s app so that it became a growth area for the business.
The campaign drove in-quarter returns and 20% YoY consumer growth.
Promoting the app via a combination of the latest mobile advertising techniques and traditional out of home, we were able to meet our initial challenge.In the process, we’ve developed a lifetime value model for Addison Lee that integrates CRM and digital data to give us a true single customer view.