How could the internet be considered the World Wide Web if only half of the world’s population is connected? We created a series of print and digital ads with real cut-in-half objects to tell the story of an incomplete internet and its potential. So we all can realize how much music, art, stories and knowledge is missing online.

Connect the unconnected

Internet Access is considered a basic human right together with Freedom of Speech, Gender Equality, Water and Shelter by the United Nations. Each person that comes online has the potential to create and share knowledge that improves the internet for all. That’s why Internet.org by Facebook is exploring ways to get the unconnected half of the world online. To date, Internet.org has brought more than 19 million people in 38 countries online through a range of services — like installing wireless hotspots, beaming internet from the sky and creating platforms that enable data-free access.


Key visuals


Stop Motion clips




Comic Strip

Making of

We joined forces with the New York team to arrange a perfect photo shoot. Back at our studio in Warsaw, it was time to use the digital goods. Our Digital Artists made magic happen – 2D, 3D, retouch – everything to achieve the best results.


This project was created by Ars Thanea for Facebook with Sid Lee NY. Ars Thanea ECD: Piotr Jaworowski Sid Lee ECD: Felipe Ferreira Photographer: Francisco de Deus




Creative Production

Getting the world connected