BMW Motorrad Craft Beer

BMW have everything bikers desire - well, nearly everything. Motorbikes. Heated grips. Reverse gear. ABS. Rain jackets. Patches. Events. Journeys. Training camps. Services. Oil. And so on and so forth… but one thing has been missing. Until today. Something every biker loves when they take a break during a tour and want something refreshing - a cold beer. Of course non-alcoholic!

Bavarian Engineered Beer

The result

The Bavarian engineered beer - the perfect refreshment after a tour on winding roads and the optimal energy-boost for the next kilometers - Freedom in a bottle.
On the labels, we visualised 6 motorbike worlds. And at events like the Motorrad Days and the Pure & Crafted festival the Bavarian engineered beer was already on everyone’s lips, literally. Celebrities and bike enthusiasts clinked their bottles.

While currently limited and not for sale, our vision is to establish the beer as standard equipment.

Client

BMW Motorrad

Freedom in a bottle