SYZYGY Digital Insight Survey 2018: The Price of Personal Data

SYZYGY released the results of a new survey that found one in four (25%) of Germans have stopped using an online service or retailer in the past year because they don't trust them with their data (UK 36%, US 35%). Two out of three (67%) Germans now wouldn't sell their personal data at any price, even to their favourite brand (UK 52%, US 55%).

These are some of the key findings of the survey "The Price of Personal Data" that SYZYGY was currently conducting in three countries (Germany, US and UK).

The whole survey with all results can be downloaded here.