SYZYGY North America will provide paid digital media services to KEEN Footwear, the values-led outdoor footwear brand.
KEEN Footwear will rely on SYZYGY for media and content strategy, programmatic and paid search planning and buying, and data and insights services.
John Evons, VP, Global Digital Commerce for KEEN Footwear said: “Our active outdoor customers believe in us and our purpose: to protect and preserve the places where we work and play. During the agency selection process, it became clear that we can trust SYZYGY to translate our vision into online experiences consistent with these values. SYZYGY’s team demonstrated their understanding of our business. And they clearly can provide advertising expertise, award-winning technology, and competitive terms.”
SYZYGY will serve KEEN Footwear, based in Portland, Oregon, from its New York office.
Megan Harris, Managing Director, SYZYGY North America, said: “Our team is beyond honored to be chosen to help KEEN Footwear take its digital experiences to the next level. We are big believers in KEEN Footwear’s purpose-led approach and excited to reflect that ethos in KEEN Footwear’s digital advertising.”
About KEEN Footwear
KEEN Footwear, Inc. is a values-led, independently-owned outdoor footwear brand with a mission to responsibly create original and versatile products, improve lives and inspire outside adventure. Founded in 2003, KEEN Footwear ignited a revolution in the footwear industry with the introduction of the Newport sandal, launching the concept of Hybrid footwear into the market and setting KEEN Footwear on a path of driving consistent product innovation that exists today. KEEN Footwear strives to live by its values, from its products to its actions, and by activating communities and individuals to protect and preserve the places where we work and play. KEEN Footwearemployees passionately endeavor to live fulfilling lives, challenge the status quo, do good, give back, and inspire others. Learn more at https://www.keenfootwear.com/.