Frank Ladner strengthens SYZYGY team as CTO

We are set to strengthen our technological capability with the appointment of Frank Ladner to the newly created role of Chief Technology Officer (CTO).

From 1 April 2017, Ladner will join James Briscoe (Chief Media Officer) and Florian Schmitt (Chief Creative Officer) as one of the specialist heads of SYZYGY’s three main areas of expertise. He will report directly to the Management Board. Ladner joins SYZYGY from the McCann Worldgroup agency MRM//McCANN and will be responsible for linking technology and marketing across multiple SYZYGY locations as well as for key accounts.

Ladner is a graduate in business informatics with more than 15 years’ experience as a marketing technology expert. The 45-year-old originally joined MRM//McCANN in 2009 as Director IT & Consulting. He was named CTO in 2011 and joined the management board in 2013. Prior to MRM//McCANN, he worked for auditing and consulting firm PricewaterhouseCoopers and new media agency Zentropy Partners. Ladner has an extensive track record in the design, implementation and operation of customer experience platforms for clients across a range of sectors, including automotive, retail, FMCG, insurance, tourism and pharmaceuticals.

“I’m very proud of the fact that in Frank Ladner we’ve managed to attract another top-class talent to the SYZYGY Group,” said Lars Lehne, Chief Executive Officer of SYZYGY AG. “With his exceptional technology and consulting expertise, Frank will help us make the SYZYGY Group even better and more innovative. Technology expertise and consulting know-how have become THE differentiating factors in our business – and with Frank Ladner we now have the perfect person on board.”

Responding to his appointment as CTO of SYZYGY AG, Frank Ladner stated: “SYZYGY is one of the most exciting and high-profile brands in the digital sector. I’m looking forward to the opportunity of helping the team develop the agency further.”