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Digital agency group SYZYGY announces the appointment of Ita Murphy as UK CEO to drive growth of its UK business operations.
Ita will be responsible for leading and developing SYZYGY’s position in the UK market as a specialist digital agency that aligns strategy with creative and media providing clients such as PayPal, L’Oreal, Avis Budget Group and Mazda with a fully integrated service offer.
Ita will report directly to Group CEO Lars Lehne. The new Management Board of SYZYGY UK also includes current UK Managing Directors Mark Ellis and Phil Stelter – also Chief Media Officer of SYZYGY Group
Ita has over 25 years of experience in the communication industry. She was Managing Director at Mindshare from 2000 until 2012 and during this time oversaw significant growth at the agency, running new business operations and leading a wholesale digital transformation programme. Ita has also held brand-side roles, having been Client Strategy Director at News UK, and prior to joining SYZYGY she was Head of Media at Lloyds Banking Group, where she managed its £80million+ media spend. Ita was also president of WACL in 2007/8.
Ita Murphy, UK CEO of SYZYGY, said: “What really strikes me about SYZYGY is how it creates rapid step change and uplift in a client’s business by aligning every digital touchpoint – creative and media combined – around the customer. Lots of agencies talk about putting the customer at the heart, but SYZYGY genuinely understand behaviour better than most – and puts it to good use.
By designing experiences across media and owned platforms that consider the entire user journey, SYZYGY is able to break down client silos, getting the best from disparate client teams – who often have different objectives – and focus everyone in on customer experience. I feel confident clients want to work with a full-service, digital specialist who creates a clear strategy, which is executed transparently.”
Lars Lehne, CEO of SYZYGY Group, said: “I’m delighted to have Ita join the global management team to increase the expertise and bandwidth of our UK operations. Ita is a very rare breed of leader that brings to the table sales, agency and brand-side experience and on top of that she will be great fun to work with. As well as being a seasoned business leader, Ita’s time as a management coach means she will bring a fresh perspective and energy to the development of SYZYGY UK’s talent.”